Free tools

Free tools for founders

Practical tools that sharpen your positioning, messaging and marketing. Built by Aloola, free to use.

Positioning & Messaging Brief Builder

Answer a few quick questions and get a detailed positioning and messaging brief you can load into Claude or ChatGPT, so your AI writes like it knows your business. Avoid sounding like everyone else. Tailor your messaging early, so you can create content quickly that resonates with your target audience.

Build your brief

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Need a hand?

Ready to look like where you are heading?

Fixed-scope brand, website, and marketing sprints for founder-led companies. No retainers or hourly billing.

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