About this free tool

Free Positioning & Messaging Brief Builder

The Positioning Brief Builder is a free tool from Aloola that turns a 10-minute questionnaire into a detailed positioning and messaging brief. Load the brief into Claude or ChatGPT and your AI writes copy that sounds like your company, speaks to your real customers, and only uses facts you have given it.

What's in your brief

  • Positioning. A positioning statement, positioning pillars, and how you compare to the alternatives your customers consider.
  • A chapter for each customer group. Who they are, their pains in their own words, use cases, objections and key messages.
  • Voice rules. How you sound, plus a banned-words list that keeps drafts from sounding like AI.
  • A messaging toolkit. Brand promise, descriptions in 25, 50 and 100 words, headlines, taglines and value propositions.
  • A proof library. Only the facts, numbers and quotes you supply. Missing proof is marked as a gap, never invented.
  • A ready-to-paste AI prompt. Tailored to where you will use the brief, from your website to LinkedIn and email.

How it works

  1. Answer short questions about your company, customers, competitors, proof and voice. Most answers are taps, not typing, and the questions adapt to what you sell.
  2. Download your brief as a PDF for your team and a Markdown file for your AI.
  3. Load it once. Add it to a Claude Project or a custom GPT, paste the prompt, and every chat starts on-brand.

Frequently asked questions

What is a positioning and messaging brief?

A positioning and messaging brief is a document that defines who your company serves, the problem you solve, how you differ from the alternatives, and how you talk about it. Teams use it to keep website copy, sales materials and marketing consistent.

How do I get ChatGPT or Claude to write in my brand voice?

Give it a written brief with your customers, proof and voice rules, and instruct it to follow that brief every time. In Claude, add the brief to a Project's knowledge. In ChatGPT, add it to a custom GPT or a Project. The Brief Builder creates both the brief and the instructions.

Is the Positioning Brief Builder free?

Yes. It is free to use. You enter your email to get started, answer the questions, and download your brief at the end.

How long does it take?

About 10 minutes to answer the questions, then one to two minutes for your brief to be written.

Will the AI make things up about my company?

No. The brief only uses facts you provide. Where proof is missing, it marks a gap for you to fill instead of inventing numbers, customer names or quotes.

Who is it for?

Founders and small marketing teams at software companies, e-commerce and DTC brands, agencies, marketplaces, consumer apps and local businesses. The questions change based on what you sell.

What should I do with the brief once I have it?

Use it as the source of truth for your website, LinkedIn and social posts, emails, ads and sales decks, and load it into the AI tools your team uses so every draft starts from the same positioning.

See more free toolsPositioning and brand sprintsBook a call with Aloola
“Kate [Founder of Aloola] is an absolute force. An incredible marketer and amazing human. Kate was a massive part of building the Roofr brand to what it is today.”
→ Richy Nelson, CEO at Roofr (YC)
"Kate [Aloola] did a phenomenal job at building out our brand and marketing function from scratch. Give Kate the goal and get out of the way. The execution and deliverables were top-tier."
→ Sean Whalin, CEO at Hopskip
"Aloola did a great job in delivering the designs we requested! She was dedicated and thoughtful, always trying to do her best to support our needs and requests. Very reasonable and excellent communication! I would recommend and would hire again for sure!"
→ Rodrigo De Alvarenga, HAG Partners Inc
"Aloola produced a high quality work and was very agile / responsive in her work style. We look forward to working with her again."
→ Delon White, CEO at Folio
"If you’re lucky enough to work with Kate [Aloola], you know exactly how much of a powerhouse she is. Kate is one of the most brilliant marketers I’ve ever met — an unstoppable force of creativity, strategy, and execution. She consistently leads high-impact initiatives with clarity, vision, and an uncanny ability to juggle a million moving pieces without ever dropping the ball."
→ Holly Phipps, Brand Design at Roofr
"Kate [Aloola] was able to create our brand strategy, logo, and web design that aligned perfectly with what we had in mind. She was professional, quick, and creative while patiently listening to our vision and making minor tweaks to the logo. Highly recommend and will be using her again!"
→ Anthony Joh
"Kate [Aloola] is one of those brand designers that has been blessed with the natural talent of good taste. When coupled with her work ethic, she is nothing short of a dynamo."
→ Rob Simon, Sr Director at Roofr
"I highly recommend Kate [Aloola]. She is quick to respond and she did the job quickly as well. I am very happy with the end result. I am so glad I found her and will definitely use her again!”
→ Tara Malinasky
Kate can build brands, drive results, and put together a high performing team like no other. She thinks strategically, is a pro at getting things done, and builds processes like no ones business.
Jennifer Cleland, Director of Content Marketing at Roofr
Before working with Aloola, our brand didn’t reflect where the business was headed. The website felt outdated, the visuals were inconsistent, and it was hard to explain what we do at a glance. Aloola took the time to understand our business and our customers. They refreshed our branding, tightened our messaging, and rebuilt the site from the ground up. The new site is clean, modern, and finally feels like us. Everything works together, from the logo and colors to the copy on every page. I love it. It turned out way better than I expected, and the team at Aloola went above and beyond at every step.
Faizan Mehdi, Soutron, VP of Marketing