Brand
Startup branding for founders
Positioning, messaging, logo, and a brand identity built by a senior brand lead who's done it inside venture-backed startups. Rolled out for you in 4 weeks.
Your brand kit
Approved
Logo suite
Aa
Typography
Color palette
Positioning statement
✓
Positioning locked
✓
Guidelines ready
4 wks
Kickoff to rollout
“Kate [Founder of Aloola] is an absolute force. An incredible marketer and amazing human. Kate was a massive part of building the Roofr brand to what it is today.”
→ Richy Nelson, CEO at Roofr (YC)
"Kate [Aloola] did a phenomenal job at building out our brand and marketing function from scratch. Give Kate the goal and get out of the way. The execution and deliverables were top-tier."
→ Sean Whalin, CEO at Hopskip
"Aloola did a great job in delivering the designs we requested! She was dedicated and thoughtful, always trying to do her best to support our needs and requests. Very reasonable and excellent communication! I would recommend and would hire again for sure!"
→ Rodrigo De Alvarenga, HAG Partners Inc
"Aloola produced a high quality work and was very agile / responsive in her work style. We look forward to working with her again."
→ Delon White, CEO at Folio
"If you’re lucky enough to work with Kate [Aloola], you know exactly how much of a powerhouse she is. Kate is one of the most brilliant marketers I’ve ever met — an unstoppable force of creativity, strategy, and execution. She consistently leads high-impact initiatives with clarity, vision, and an uncanny ability to juggle a million moving pieces without ever dropping the ball."
→ Holly Phipps, Brand Design at Roofr
"Kate [Aloola] was able to create our brand strategy, logo, and web design that aligned perfectly with what we had in mind. She was professional, quick, and creative while patiently listening to our vision and making minor tweaks to the logo. Highly recommend and will be using her again!"
→ Anthony Joh
"Kate [Aloola] is one of those brand designers that has been blessed with the natural talent of good taste. When coupled with her work ethic, she is nothing short of a dynamo."
→ Rob Simon, Sr Director at Roofr
"I highly recommend Kate [Aloola]. She is quick to respond and she did the job quickly as well. I am very happy with the end result. I am so glad I found her and will definitely use her again!”
→ Tara Malinasky
Kate can build brands, drive results, and put together a high performing team like no other. She thinks strategically, is a pro at getting things done, and builds processes like no ones business.
Jennifer Cleland, Director of Content Marketing at Roofr
Before working with Aloola, our brand didn’t reflect where the business was headed. The website felt outdated, the visuals were inconsistent, and it was hard to explain what we do at a glance. Aloola took the time to understand our business and our customers. They refreshed our branding, tightened our messaging, and rebuilt the site from the ground up. The new site is clean, modern, and finally feels like us. Everything works together, from the logo and colors to the copy on every page. I love it. It turned out way better than I expected, and the team at Aloola went above and beyond at every step.
Faizan Mehdi, Soutron, VP of Marketing
What's included
Positioning, identity, and rollout in one brand system
Three phases that build on each other, so your story, look, and templates all match.
Positioning brief
✓Audience personas
✓Positioning statement
✓Key messages
✓Proof points
Phase 01
Positioning and messaging
Audience personas and pain points
Positioning statement, tagline, and key pillars
Key messages and proof points by audience
Aa
Phase 02
Visual identity
Logo suite and usage rules
Color palette and typography
Brand elements and illustration style
Sales deck
Email
Phase 03
Guidelines and rollout
Brand guidelines and voice guide
Social, email, and sales templates
Co-branding and copywriting rules
How it works
From kickoff to rollout in 4 weeks
Fixed scope and clear phases. You sign off on each step before we move to the next.
01
Discovery
We learn your business, customers, and competitors.
✓ Sign-off
02
Positioning
We lock the story before any design starts.
✓ Sign-off
03
Identity
Logo, color, type, and brand elements built on that story.
✓ Sign-off
04
Rollout
Guidelines and templates your team can use on day one.
✓ Hand off
Example brand sprint
4 weeks, fixed scope
W1W2W3W4
Discovery
Positioning
Identity
Rollout
AI tools vs. a brand team
Where AI tools fall short for founders
AI tools are fast. They also forget your context, make things up, and give every founder the same answers. Here's what a senior brand team adds.
Write our positioning statement.
Happy to help! Can you remind me what your company does?
✕ Forgot your context
Fun fact: 9 out of 10 buyers prefer purple logos.
✕ Made up
Is this tagline any good?
It's perfect! Great work.
✕ Agrees with everything
Made-up claims on your site can cost you trust with buyers and investors.
AI tools
Aloola
Starting point
✕A prompt
✓Deep dive on your customers, competitors, and goals
Positioning
✕Generic, based on what's already online
✓Chosen to stand apart from your real competitors
Visual identity
✕Familiar styles other startups are using too
✓A distinct look built for your audience
Consistency
✕Shifts with every prompt
✓One system across your site, decks, and social
Memory
✕Forgets your context between chats
✓Knows your business, decisions, and past feedback
Accuracy
✕Can make up facts, stats, and claims
✓Every claim checked before it goes live
Feedback
✕Tends to agree with whatever you say
✓Honest pushback when something won't work
Rollout
✕You still do it yourself
✓Guidelines and templates, ready on day one
Ownership
✕No one is responsible when it's wrong
✓One senior lead accountable for the result
Accountability
✕None
✓Fixed scope, phase sign-offs, one contact
Can't I just do this with AI?
You can get a first draft. But AI forgets your context, can make up claims, and won't tell you when an idea is weak. We bring the judgment, accuracy, and follow-through it can't.
Book a CallWhy founders choose Aloola
Why founders hand their brand to Aloola
Big-company brand experience, built for the pace of an early-stage startup.
In-house
+
Agency
RoofrFiixHopskip
01
In-house and agency experience
Aloola's founder led brand inside Roofr, Fiix, and Hopskip, and ran Roofr's marketing team as an in-house agency for sales, product, and support. We know how brand gets used day to day, and how to work with every team that uses it.
✓Customer interviews
✓Competitor audit
✓Every claim fact-checked
02
Strategy AI tools can't give you
AI forgets what you told it last week and can invent facts that sound right. We keep your full context, check every claim, and build a brand you can stand behind.
Discovery
Signed off
Positioning
Signed off
Identity
In progress
03
Organized and reportable
Fixed scope, clear phases, and sign-off at each step. Feedback runs through one point of contact, and you get a documented hand off at the end.
Your to-do list
✓Rebrand
✓Brand guidelines
✓Sales deck refresh
Handled by Aloola
04
We take it off your plate
You don't have time to run a rebrand. Give us the goal and we run it, from discovery to rollout.
“
Give Kate [Founder of Aloola] the goal and get out of the way. The execution and deliverables were top-tier.
Sean Whalin, CEO, Hopskip
Brand case studies
Brands we've built for founders
Roofr
Led the rebrand and brand rollout through a 10x valuation climb.
10x valuation growth
Hopskip
Brand refresh, website redesign, and a lead engine for a two-sided marketplace.
695% of Q2 lead target
Soutron
Positioning for 5 audiences, a new logo and identity, and a 50-page messaging brief.
5 audience personas
Second Practice
A modern, trusted brand for a website partner built for healthcare practices.
4 week sprint
Results
Brands that look as strong as the product
Before
logo_v3_FINAL.pngWhich blue?Three taglinesOld pitch deckOff-brand social
→
After
yourbrand
WebsiteSales deckSocialEmail
10x
Roofr valuation growth with Aloola's founder leading brand
5
Audience personas defined for Soutron
50pg
Positioning and messaging brief for Soutron
4wks
From kickoff to full identity for Second Practice
“Kate [Founder of Aloola] took the time to understand our business and our customers. She refreshed our branding, tightened our messaging, and rebuilt the site from the ground up.”
Faizan Mehdi, VP of Marketing, Soutron
“They have an exceptional design eye and a rare ability to take rough ideas and shape them into a polished visual system we're proud to show clients.”
Nathan Deans, Founder, Second Practice
WHO WE’RE BUILT FOR
Brand and marketing for founders ready to scale
If more than one of these sounds like you, let's talk.
Sound like you?
You’re the CEO, head of sales, and part-time marketer
You’re losing deals to competitors who look more established
Marketing keeps falling to the bottom of your list, even with AI tools
Your product has outgrown your brand, website, and pitch deck
You’ve tried AI for marketing and still don’t know what’s working
You've established a business and are ready to level up
Sounds like a fit.
Book a call →
PRICING & PACKAGING
Fixed-scope pricing for brand and website projects
FOUNDATIONS
Let's chat
Built for early stage startups launching or established companies rebranding and looking for the basics.
Timeline | 2-4 weeks · From $5,000
→ Logo design or refresh
→ Homepage + 3 custom pages (Webflow), design & development
→ Brand identity
→ Figma style guide
→ Positioning & messaging brief
→ In-depth personas
→ SOPs & training materials
Book a CallFULL PICTURE
Let's chat
Built for companies that are ready to scale. You need a refresh, and a strong foundation to grow sustainably.
Timeline | 4-6 weeks · From $10,000
Everything in Foundations, plus
→Homepage + 6 custom pages (Webflow), design & development
→ ICP definition, segmentation, and 3+ personas
→ Organic demand gen strategy
→GTM strategy & deliverable plan
→Content strategy & deliverable plan
→ 10 SEO/AEO blogs
→ AI set up & optimization (create a blog live on Webflow in one prompt)
→ Much more
Book a CallA LA CARTE
Let's chat
Designed to be flexible. Just need a logo? Want a new homepage? This is for you.
→ Logo design or refresh
→ Brand strategy + identity
→ Motion graphics & animated videos
→ Web design + development (Webflow)
→ Marketing plan (content, UGC, AEO, GTM, social...)
→ AI optimization, skill building, & automation
→ SOPs & training materials
Book a CallPOST LAUNCH SUPPORT
$150/hour USD
We’re here for anything you need post-project.
GET A QUOTE
Ready for a brand that doesn't look AI-made?
Send us your details, and we'll share everything you need to know to make the next move. Pricing, packaging, timelines, inclusions, the whole thing.
Oops! Something went wrong while submitting the form. Please try again, or reach out to kate@hialoola.com with any questions or requests.
QUESTIONS?
Startup branding FAQs for founders
Want to make sure we're the right fit? These answers should help, but reach out to us anytime. We’re here to help.
Will our AI tools be able to use the brand?
Yes. Every brand sprint ends with a brand voice and messaging guide written so your AI tools produce on-brand work, plus approved proof points so they can't make things up.
How involved does our team need to be?
One kickoff, a review at each sign-off, and feedback within 48 hours. That's it. Timelines assume you respond within two business days.
Do we need a full rebrand, or can we refresh what we have?
Most founders need a refresh. A full rename or logo change can cost you SEO, links, and recognition, so we only recommend it when the current brand will hold you back. We'll tell you which one you need on the first call.
What's included in a brand sprint?
Positioning, messaging, and a brand identity you can use everywhere: logo, color, type, and a Figma style guide. Full Picture adds ICP, personas, and templates for your team. Every sprint is fixed scope, so you see the full list before you sign.
We're not sure what we need. How can you help?
We're happy to create a custom package that works for your business. We offer a diagnostic at the beginning of each agreement to see what you have, what needs improvement, and what needs to be built from scratch. Once we do a deep dive, we provide our recommendations, and you can decide what to move forward with. Zero pressure.
Can you work with our existing brand?
Yes! Not every project starts from ground zero. We can work off your existing foundation, and build from there.
Do you work with businesses outside of tech?
Yes, if the fit is right. The systems are built around founder-led, high-growth companies, not specifically tech. If that's you, let's talk.
What if I only need one thing, like a logo or landing page?
We have you covered. Our “A La Carte” package lets you decide on what services you’d like.
Do you offer support after launch?
Yes! We are built so you don’t need us after launch, but we’re always here for hourly work if you need additional marketing support. We offer 5 additional hours of work for free once a project ends, as long as it's minor tweaks, improvements, or automations related to the original agreement.
How long does the average package take to complete?
Most projects take 1 to 6 weeks from contract signed to final deliverables. Anything that includes web takes at least 2 weeks. We offer rush fees if you need something done ASAP.
Can we pay hourly instead of as a package?
We only offer packaged rates. Hourly billing rewards slowness. The longer something takes, the more it costs you. A package means you're paying for the expertise and the outcome, not the clock, and we're incentivized to move fast rather than bill more hours. Hourly is available only for retainers once the project is complete.
Why should we choose Aloola?
Because most agencies make you pick between a strategist who can't execute and an executor with no judgment. Aloola is built by someone who's actually run brand and marketing inside venture-backed startups, not advised from the outside, so you get senior thinking and the system to back it up, without the cost of an agency or the risk of a full-time hire.
Ready when you are
Look bigger, brand better.
Brand, web, and marketing for founder-led startups, run by a senior brand lead who's built it in-house.
hello@hialoola.com© 2026 Aloola. All rights reserved.
