Web
Webflow websites for founders
Webflow websites designed around how your buyers decide, built by someone who grew a startup site's traffic 500%. Launched in 2 to 6 weeks.
✓
Sitemap approved
✓
Live on Webflow
+123% increase
Client's site conversion rate after redesign
“Kate [Founder of Aloola] is an absolute force. An incredible marketer and amazing human. Kate was a massive part of building the Roofr brand to what it is today.”
→ Richy Nelson, CEO at Roofr (YC)
"Kate [Aloola] did a phenomenal job at building out our brand and marketing function from scratch. Give Kate the goal and get out of the way. The execution and deliverables were top-tier."
→ Sean Whalin, CEO at Hopskip
"Aloola did a great job in delivering the designs we requested! She was dedicated and thoughtful, always trying to do her best to support our needs and requests. Very reasonable and excellent communication! I would recommend and would hire again for sure!"
→ Rodrigo De Alvarenga, HAG Partners Inc
"Aloola produced a high quality work and was very agile / responsive in her work style. We look forward to working with her again."
→ Delon White, CEO at Folio
"If you’re lucky enough to work with Kate [Aloola], you know exactly how much of a powerhouse she is. Kate is one of the most brilliant marketers I’ve ever met — an unstoppable force of creativity, strategy, and execution. She consistently leads high-impact initiatives with clarity, vision, and an uncanny ability to juggle a million moving pieces without ever dropping the ball."
→ Holly Phipps, Brand Design at Roofr
"Kate [Aloola] was able to create our brand strategy, logo, and web design that aligned perfectly with what we had in mind. She was professional, quick, and creative while patiently listening to our vision and making minor tweaks to the logo. Highly recommend and will be using her again!"
→ Anthony Joh
"Kate [Aloola] is one of those brand designers that has been blessed with the natural talent of good taste. When coupled with her work ethic, she is nothing short of a dynamo."
→ Rob Simon, Sr Director at Roofr
"I highly recommend Kate [Aloola]. She is quick to respond and she did the job quickly as well. I am very happy with the end result. I am so glad I found her and will definitely use her again!”
→ Tara Malinasky
Kate can build brands, drive results, and put together a high performing team like no other. She thinks strategically, is a pro at getting things done, and builds processes like no ones business.
Jennifer Cleland, Director of Content Marketing at Roofr
Before working with Aloola, our brand didn’t reflect where the business was headed. The website felt outdated, the visuals were inconsistent, and it was hard to explain what we do at a glance. Aloola took the time to understand our business and our customers. They refreshed our branding, tightened our messaging, and rebuilt the site from the ground up. The new site is clean, modern, and finally feels like us. Everything works together, from the logo and colors to the copy on every page. I love it. It turned out way better than I expected, and the team at Aloola went above and beyond at every step.
Faizan Mehdi, Soutron, VP of Marketing
What's included
Strategy, design, and Webflow build in one website project
Three phases that build on each other, so every page has a job and your team can keep it updated.
Home
Product
Pricing
Case studies
Features
Demo
Blog
Phase 01
Strategy and sitemap
Content audit of your current site
Sitemap built around buyer journeys
Wireframes for every key page
Phase 02
Design and copy
Homepage and core page designs
Conversion-focused copy
Desktop, tablet, and mobile layouts
Launch checklist
✓Reusable components
✓CMS collections
✓SEO settings
Publish
Phase 03
Webflow build and launch
Webflow build with reusable components
CMS for your blog and case studies
SEO setup, launch, and hand off
How it works
From audit to launch in 2 to 6 weeks
Fixed scope and clear phases. You sign off on each step before we move to the next.
01
Discovery
We audit your current site, buyers, and competitors.
✓ Sign-off
02
Sitemap
We map every page around how your buyers decide.
✓ Sign-off
03
Design
Designs and copy for every page, from desktop to mobile.
✓ Sign-off
04
Build and launch
A Webflow site your team can update, launched and handed off.
✓ Hand off
Example website sprint
4 weeks, fixed scope
W1W2W3W4
Discovery
Sitemap
Design
Build
AI site builders vs. a web team
Where AI website builders fall short for founders
AI site builders are fast. They also forget your context, make things up, and give every startup the same template. Here's what a senior web team adds.
Build our homepage.
Done! I added a stat: 98% of customers love us.
✕ Made up
Which features do you offer again?
✕ Forgot your context
Will this page convert?
Definitely! It looks amazing.
✕ Agrees with everything
AI-written pages can include fake stats or features you don't offer.
AI site builders
Aloola
Starting point
✕A prompt
✓Your buyers, competitors, and goals
Strategy
✕Pages generated in isolation
✓A sitemap built around how buyers decide
Design
✕Familiar templates other startups use too
✓A distinct site built on your brand
Conversion
✕Looks fine, unknown performance
✓Built by the lead behind a 123% conversion lift at Roofr
Build
✕Code you can't easily edit
✓Clean Webflow your team can update
Memory
✕Forgets your context between chats
✓Knows your business, decisions, and past feedback
Accuracy
✕Can make up stats and features
✓Every claim checked before it goes live
Feedback
✕Tends to agree with whatever you say
✓Honest pushback when a page won't convert
Ownership
✕No one is responsible when it breaks
✓One senior lead accountable for the result
Accountability
✕None
✓Fixed scope, phase sign-offs, one contact
Can't I just build my site with AI?
You can get a first draft. But AI forgets your context, can make up claims, and won't tell you when a page won't convert. We bring the judgment, accuracy, and follow-through it can't.
Book a CallWhy founders choose Aloola
Why founders hand their website to Aloola
Big-company web experience, built for the pace of an early-stage startup.
In-house
+
Agency
RoofrHopskipSoutron
01
In-house and agency experience
Aloola's founder designed and built every page of roofr.com in Webflow and redesigned Hopskip's site in house. We know how sales, product, and support use your website, and how to build it for all of them.
✓Content audit of your current site
✓Sitemap by buyer journey
✓Every stat fact-checked
02
Strategy AI tools can't give you
AI can spin up pages fast. It can't audit your old site, map how your buyers decide, or catch a made-up stat before it goes live.
Sitemap
Signed off
Design
Signed off
Build
In progress
03
Organized and reportable
Fixed scope, clear phases, and sign-off at each step. You get a documented hand off, so your team can update the site without us.
Your to-do list
✓Website redesign
✓Webflow build
✓Launch checklist
Handled by Aloola
04
We take it off your plate
You don't have time to manage a website project. Give us the goal and we run it, from sitemap to launch.
“
The website they designed brings the brand to life beautifully. It's clean, intuitive, and does a great job of showing who we are the moment someone lands on it.
Nathan Deans, Founder, Second Practice
Website case studies
Websites we've built for founders
Roofr
Designed and built every page of roofr.com in Webflow, then more than doubled its conversion rate.
+123% site conversion rate
Hopskip
A website redesign with clear paths for planners and hotels, tracked in HubSpot.
695% of Q2 lead target
Soutron
A 105-URL content audit and a 25-page redesign built for five audiences.
25 pages redesigned
Second Practice
A new brand and website for a done-for-you web partner serving healthcare practices.
4 week sprint
Results
Websites that turn visitors into pipeline
Before
Outdated pagesDuplicate URLsNo clear CTAHard to updateMixed messaging
→
After
Clear page pathsOne CTA per pageEasy to edit
+123%
Site conversion rate at Roofr
500%
Website traffic growth at Roofr
963
URLs audited before redesigning Soutron's site
25
Pages redesigned for Soutron's five audiences
“The new site is clean, modern, and finally feels like us. Everything works together, from the logo and colors to the copy on every page.”
Faizan Mehdi, VP of Marketing, Soutron
“Kate [Founder of Aloola] was able to create our brand strategy, logo, and web design that aligned perfectly with what we had in mind.”
Anthony Joh
WHO WE’RE BUILT FOR
Brand and marketing for founders ready to scale
If more than one of these sounds like you, let's talk.
Sound like you?
You’re the CEO, head of sales, and part-time marketer
You’re losing deals to competitors who look more established
Marketing keeps falling to the bottom of your list, even with AI tools
Your product has outgrown your brand, website, and pitch deck
You’ve tried AI for marketing and still don’t know what’s working
You've established a business and are ready to level up
Sounds like a fit.
Book a call →
PRICING & PACKAGING
Fixed-scope pricing for brand and website projects
FOUNDATIONS
Let's chat
Built for early stage startups launching or established companies rebranding and looking for the basics.
Timeline | 2-4 weeks · From $5,000
→ Logo design or refresh
→ Homepage + 3 custom pages (Webflow), design & development
→ Brand identity
→ Figma style guide
→ Positioning & messaging brief
→ In-depth personas
→ SOPs & training materials
Book a CallFULL PICTURE
Let's chat
Built for companies that are ready to scale. You need a refresh, and a strong foundation to grow sustainably.
Timeline | 4-6 weeks · From $10,000
Everything in Foundations, plus
→Homepage + 6 custom pages (Webflow), design & development
→ ICP definition, segmentation, and 3+ personas
→ Organic demand gen strategy
→GTM strategy & deliverable plan
→Content strategy & deliverable plan
→ 10 SEO/AEO blogs
→ AI set up & optimization (create a blog live on Webflow in one prompt)
→ Much more
Book a CallA LA CARTE
Let's chat
Designed to be flexible. Just need a logo? Want a new homepage? This is for you.
→ Logo design or refresh
→ Brand strategy + identity
→ Motion graphics & animated videos
→ Web design + development (Webflow)
→ Marketing plan (content, UGC, AEO, GTM, social...)
→ AI optimization, skill building, & automation
→ SOPs & training materials
Book a CallPOST LAUNCH SUPPORT
$150/hour USD
We’re here for anything you need post-project.
GET A QUOTE
Ready for a website that doesn't look AI-made?
Send us your details, and we'll share everything you need to know to make the next move. Pricing, packaging, timelines, inclusions, the whole thing.
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QUESTIONS?
Startup website FAQs for founders
Want to make sure we're the right fit? These answers should help, but reach out to us anytime. We’re here to help.
What if we already have a site?
We audit it first. Sometimes a redesign is the answer, sometimes it's a few pages and a conversion fix. We scope the smallest version that gets you the result.
Does the site include SEO and AEO?
Every page ships with technical SEO, metadata, and schema, and copy written to be cited by AI answer engines like ChatGPT and Perplexity. Ongoing SEO and AEO content is part of our marketing services.
Can we edit the site ourselves after launch?
That's the point. We hand off with a Webflow walkthrough, SOPs in Notion, and a component-based build so you can add pages without breaking anything.
Do you write the copy too?
Yes. Strategy, copy, design, and build are all included. You review at each sign-off and never have to write a page from scratch.
Why Webflow?
You own it, your team can edit it without a developer, and it scales from a launch page to hundreds of SEO pages. We've designed and built every page of a Webflow site that grew traffic 500%.
How involved does our team need to be?
One kickoff, a review at each sign-off, and feedback within 48 hours. That's it. Timelines assume you respond within two business days.
We're not sure what we need. How can you help?
We're happy to create a custom package that works for your business. We offer a diagnostic at the beginning of each agreement to see what you have, what needs improvement, and what needs to be built from scratch. Once we do a deep dive, we provide our recommendations, and you can decide what to move forward with. Zero pressure.
Can you work with our existing brand?
Yes! Not every project starts from ground zero. We can work off your existing foundation, and build from there.
Do you work with businesses outside of tech?
Yes, if the fit is right. The systems are built around founder-led, high-growth companies, not specifically tech. If that's you, let's talk.
What if I only need one thing, like a logo or landing page?
We have you covered. Our “A La Carte” package lets you decide on what services you’d like.
Do you offer support after launch?
Yes! We are built so you don’t need us after launch, but we’re always here for hourly work if you need additional marketing support. We offer 5 additional hours of work for free once a project ends, as long as it's minor tweaks, improvements, or automations related to the original agreement.
How long does the average package take to complete?
Most projects take 1 to 6 weeks from contract signed to final deliverables. Anything that includes web takes at least 2 weeks. We offer rush fees if you need something done ASAP.
Can we pay hourly instead of as a package?
We only offer packaged rates. Hourly billing rewards slowness. The longer something takes, the more it costs you. A package means you're paying for the expertise and the outcome, not the clock, and we're incentivized to move fast rather than bill more hours. Hourly is available only for retainers once the project is complete.
Why should we choose Aloola?
Because most agencies make you pick between a strategist who can't execute and an executor with no judgment. Aloola is built by someone who's actually run brand and marketing inside venture-backed startups, not advised from the outside, so you get senior thinking and the system to back it up, without the cost of an agency or the risk of a full-time hire.
Ready when you are
Look bigger, brand better.
Brand, web, and marketing for founder-led startups, run by a senior brand lead who's built it in-house.
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