Your product is great.
Your brand should be too.
Senior-level brand strategy, marketing systems, and web design for founders ready to level up without hiring a full team.
“Kate [Founder of Aloola] is an absolute force. An incredible marketer and amazing human. Kate was a massive part of in building the Roofr brand to what it is today.”
→ Richy Nelson, CEO at Roofr
"Kate [Aloola] did a phenomenal job at building out our brand and marketing function from scratch. Give Kate the goal and get out of the way. The execution and deliverables were top-tier."
→ Sean Whalin, CEO at Hopskip
"Aloola did a great job in delivering the designs we requested! She was dedicated and thoughtful, always trying to do her best to support our needs and requests. Very reasonable and excellent communication! I would recommend and would hire again for sure!"
→ Rodrigo De Alvarenga, HAG Partners Inc
"Aloola produced a high quality work and was very agile / responsive in her work style. We look forward to working with her again."
→ Delon White, CEO at Folio
ZERO SACRIFICES
Senior strategy. Flawless execution.
Aloola helps founders look like the company they're becoming. Most early-stage teams choose between a marketing strategist who can't execute and an executor with no vision. Aloola closes that gap.
Strategy leads brand
We start with deep positioning work, not a mood board. Brand follows strategy, not the other way around.
Brand is language
Your brand isn’t a logo. It’s the way you sound, the choices you make, and how your customers experience you at every step.
Built for the future
We execute fast and design systems that scale with you, no matter what changes. Not static deliverables that age quickly.
WHO WE’RE BUILT FOR
Built for founders ready to reach new heights.
If more than one of these sounds like you, let's talk.
→ You raised a Seed round and need to look like it.
→ You don't have the headcount, or the need, for a full-time Head of Marketing yet.
→ You need brand, web, and marketing working as one system, not three separate vendors.
→ You've established a business, and are ready to level up.
OUR PROCESS
From first call to live system.
No 12-month roadmaps. No black box. Just a clear path from where you are to where you need to be. “Love ‘em and leave ‘em” (in great hands) is our #1 priority.
01
Discovery & audit
02
Strategy & build out
03
Automate & launch
04
Systems, SOPs, & hand off
We map your current brand, site, content, and foundational assets against where you're headed next.
Positioning, identity, systems, and the deliverables to back it. Built in weeks, not quarters.
Your brand goes live, including brand strategy, logos, website, GTM, content engine, and AI optimization, in one handoff.
Everything's organized with clearly outlined SOPs and concise Loom videos, so your team can run without us.
01
Discovery & audit
We map your current brand, site, content, and foundational assets against where you're headed next.
02
Strategy & build out
Positioning, identity, systems, and the deliverables to back it. Built in weeks, not quarters.
03
Automate & launch
Your brand goes live, including brand strategy, logos, site, content engine, and AI optimization, in one handoff.
04
Systems, SOPs, & hand off
Everything's organized with clearly outlined SOPs and concise Loom videos, so your team can run without us.
WHAT WE’RE GREAT AT
Four ways we build your foundation.
Most agencies hand you deliverables. We hand you a system. Your brand, site, content, and ops are built to flow together effortlessly. Once we’re gone, you won’t need us.
01
Brand strategy & identity
Positioning, messaging, personas, brand identity, strategy, and a full visual system that gives you a brand worth scaling.
02
Web design & development
Webflow sites built to convert, designed to look like you already raised the next round. Easy to update on your own.
03
Marketing & growth systems
AI-enabled content operations that keep your GTM, content, social, and SEO/AEO moving without a hire, done with a single prompt.
04
Organized & documented
Every project tracked in Notion with clear SOPs & concise Loom videos. Documentation built to be skimmed, not studied.
AI-AUTOMATED CONTENT
One prompt. A published blog post.
We build and then connect your brand voice, SEO strategy, and CMS into a single system, so content moves from idea to live on your site with a single prompt.
01
We train your AI
We build skills in AI after training it on your positioning, messaging, personas, and strategies.
02
You prompt
"Write a blog post on Q3 hiring trends" or “create a case study on this customer”.
03
AI drafts
AI creates content on-brand, with your tone of voice, and AEO and SEO-optimized.
04
You review
Quick approve or edit (always optional, we optimize for perfection).
05
Live on your site
Published, formatted, done. You start ranking in minutes.
WORK WITH AN OPERATOR
Built by someone who's done it 5x before.
Before founding Aloola, Kate spent 10+ years building brand, design, web, and marketing functions inside venture-backed startups from first hire through Series B. She’s not theorizing about what early-stage teams need. She’s been the entire marketing department, and then scaled it.
SEED → SERIES B (YC)
Roofr
Built the brand and marketing function from a team of 1 to 8+ through hyper growth. Owning brand, GTM, design, web, product marketing, events, content, SEO/AEO.
SEED → SEED+
Hired as VP of Marketing for a two-sided SaaS platform connecting event planners and hotels. Owned all things marketing plus data, reporting, and AI optimization.
Hopskip
SEED → ACQUISITION (YC)
Fiix
SEED
Simply Benefits
SEED
Quartermaster
PRICING & PACKAGING
Pricing designed with you in mind.
You don't have time to waste. Pricing is transparent, scope is fixed, and the finish line is set before we start. No scope creep. No drag. No fuzzy handoff.
FOUNDATIONS, STARTING AT
$10,000
Built for early stage tech startups launching or rebranding from scratch and just looking for the basics.
Timeline | 3-5 weeks
→ Logo design or refresh
→ Brand strategy + identity
→ Figma style guide
→ Homepage + 3 custom pages (Webflow), design & development
→ Positioning & messaging brief
→ 1 in-depth persona
→ SOPs & training materials
Book a CallFULL PICTURE
Let's chat
Built for tech startups that are ready to scale. You need a refresh, and a strong foundation to grow sustainably.
Timeline | 6-8 Weeks
Everything in Foundations, plus
→Homepage + 6 custom pages (Webflow), design & development
→ ICP definition, segmentation, and 3+ personas
→ Organic demand gen strategy
→GTM strategy & deliverable plan
→Content strategy & deliverable plan
→ 10 SEO/AEO blogs
→ 15-30 second animated video
→ AI set up & optimization (create a blog live on Webflow in one prompt)
Book a CallA LA CARTE
Let's chat
Designed to be flexible. Just need a logo? Want a new homepage? This is for you.
→ Logo design or refresh
→ Brand strategy + identity
→ Motion graphics & animated videos
→ Web design + development (Webflow)
→ Marketing plan (content, UGC, AEO, GTM, social...)
→ AI optimization, skill building, & automation
→ SOPs & training materials
Book a CallHOURLY RETAINERS
$150/hour USD
We’re here for anything you need post-project. Minimum 10 hours a month.
“Kate [Founder of Aloola] is an absolute force. An incredible marketer and amazing human. Kate was a massive part of in building the Roofr brand to what it is today.”
→ Richy Nelson, CEO at Roofr
"Kate [Aloola] did a phenomenal job at building out our brand and marketing function from scratch. Give Kate the goal and get out of the way. The execution and deliverables were top-tier."
→ Sean Whalin, CEO at Hopskip
"Aloola did a great job in delivering the designs we requested! She was dedicated and thoughtful, always trying to do her best to support our needs and requests. Very reasonable and excellent communication! I would recommend and would hire again for sure!"
→ Rodrigo De Alvarenga, HAG Partners Inc
"Aloola produced a high quality work and was very agile / responsive in her work style. We look forward to working with her again."
→ Delon White, CEO at Folio
"If you’re lucky enough to work with Kate [Aloola], you know exactly how much of a powerhouse she is. Kate is one of the most brilliant marketers I’ve ever met — an unstoppable force of creativity, strategy, and execution. She consistently leads high-impact initiatives with clarity, vision, and an uncanny ability to juggle a million moving pieces without ever dropping the ball."
→ Holly Phipps, Brand Design at Roofr
"Kate [Aloola] was able to create our brand strategy, logo, and web design that aligned perfectly with what we had in mind. She was professional, quick, and creative while patiently listening to our vision and making minor tweaks to the logo. Highly recommend and will be using her again!"
→ Anthony Joh
"Kate [Aloola] is one of those brand designers that has been blessed with the natural talent of good taste. When coupled with her worth ethic, she is nothing short of a dynamo."
→ Rob Simon, Sr Director at Roofr
"I highly recommend Kate [Aloola]. She is quick to respond and she did the job quickly as well. I am very happy with the end result. I am so glad I found her and will definitely use her again!”
→ Tara Malinasky
GET A QUOTE
Not ready to commit to a call?
Send us your details, and we'll share everything you need to know to make the next move.
Oops! Something went wrong while submitting the form. Please try again, or reach out to kate@hialoola.com with any questions or requests.
QUESTIONS?
Our most frequently asked questions.
Want to make sure we're the right fit? These answers should help, but reach out to us anytime. We’re here to help.
We're not sure what we need. How can you help?
We're happy to create a custom package that works for your business. We offer a diagnostic at the beginning of each agreement to see what you have, what needs improvement, and what needs to be built from scratch. Once we do a deep dive, we provide our recommendations, and you can decide what to move forward with. Zero pressure.
Can you work with our existing brand?
Yes! Not every project starts from ground zero. We can work off your existing foundation, and build from there.
Do you work with businesses outside of tech?
Yes, if the fit is right. The systems are built around founder-led, high-growth companies, not specifically tech. If that's you, let's talk.
What if I only need one thing, like a logo or landing page?
We have you covered. Our “A La Carte” package let’s you decide on what services you’d like.
Do you offer support after launch?
Yes! We are built so you don’t need us after launch, but we’re always here for hourly work if you need additional marketing support. We offer 5 additional hours of work for free once a project ends, as long as it's minor tweaks, improvements, or automations related to the original agreement.
How long does the average package take to complete?
The average timeline from contract signed to final deliverables is between 4-8 weeks. We offer rush fees if you need something done ASAP.
Can we pay hourly instead of as a package?
We only offer packaged rates. Hourly billing rewards slowness. The longer something takes, the more it costs you. A package means you're paying for the expertise and the outcome, not the clock, and we're incentivized to move fast rather than bill more hours. Hourly is available only for retainers once the project is complete.
Why should we choose Aloola?
Because most agencies make you pick between a strategist who can't execute and an executor with no judgment. Aloola is built by someone who's actually run brand and marketing inside venture-backed startups, not advised from the outside, so you get senior thinking and the system to back it up, without the cost of an agency or the risk of a full-time hire.
