Branding and websites for founders
Senior brand strategy, logos, Webflow websites, and marketing for founder-led startups.
What we build
1 to 6 week sprints
Brand
Web
Content
Growth
W1W2W3W4W5W6
Strategy
Identity
Hand off
Logo, palette, type, and brand guidelines
Plan
Design
Build
A Webflow site your team can update
Voice
Search
Social
Messaging, blogs, and social templates
GTM
Organic
Paid
A GTM plan with organic and paid channels
“Kate [Founder of Aloola] is an absolute force. An incredible marketer and amazing human. Kate was a massive part of building the Roofr brand to what it is today.”
→ Richy Nelson, CEO at Roofr (YC)
"Kate [Aloola] did a phenomenal job at building out our brand and marketing function from scratch. Give Kate the goal and get out of the way. The execution and deliverables were top-tier."
→ Sean Whalin, CEO at Hopskip
"Aloola did a great job in delivering the designs we requested! She was dedicated and thoughtful, always trying to do her best to support our needs and requests. Very reasonable and excellent communication! I would recommend and would hire again for sure!"
→ Rodrigo De Alvarenga, HAG Partners Inc
"Aloola produced a high quality work and was very agile / responsive in her work style. We look forward to working with her again."
→ Delon White, CEO at Folio
"If you’re lucky enough to work with Kate [Aloola], you know exactly how much of a powerhouse she is. Kate is one of the most brilliant marketers I’ve ever met — an unstoppable force of creativity, strategy, and execution. She consistently leads high-impact initiatives with clarity, vision, and an uncanny ability to juggle a million moving pieces without ever dropping the ball."
→ Holly Phipps, Brand Design at Roofr
"Kate [Aloola] was able to create our brand strategy, logo, and web design that aligned perfectly with what we had in mind. She was professional, quick, and creative while patiently listening to our vision and making minor tweaks to the logo. Highly recommend and will be using her again!"
→ Anthony Joh
"Kate [Aloola] is one of those brand designers that has been blessed with the natural talent of good taste. When coupled with her work ethic, she is nothing short of a dynamo."
→ Rob Simon, Sr Director at Roofr
"I highly recommend Kate [Aloola]. She is quick to respond and she did the job quickly as well. I am very happy with the end result. I am so glad I found her and will definitely use her again!”
→ Tara Malinasky
Kate can build brands, drive results, and put together a high performing team like no other. She thinks strategically, is a pro at getting things done, and builds processes like no ones business.
Jennifer Cleland, Director of Content Marketing at Roofr
Before working with Aloola, our brand didn’t reflect where the business was headed. The website felt outdated, the visuals were inconsistent, and it was hard to explain what we do at a glance. Aloola took the time to understand our business and our customers. They refreshed our branding, tightened our messaging, and rebuilt the site from the ground up. The new site is clean, modern, and finally feels like us. Everything works together, from the logo and colors to the copy on every page. I love it. It turned out way better than I expected, and the team at Aloola went above and beyond at every step.
Faizan Mehdi, Soutron, VP of Marketing
What we're great at
Brand, web, and marketing services for startups
Your brand, website, content, and operations are built to work together as one system. Everything is documented, so your team can own it after hand-off.
Aa
Primary typeface
Bold · Medium · Regular
Your logo
01
Brand strategy & identity
Positioning, messaging, personas, brand identity, strategy, and a full visual system that gives you a brand worth scaling.
↖
02
Web design & development
Webflow sites built to convert and designed around your brand. Easy to update on your own.
SEO & AEOPaidEmailSocial
03
Marketing & growth systems
Marketing strategy, assets, and AI-enabled content systems that keep your operations moving without a hire.
Handoff checklist
✓Brand guidelines
✓Website SOPs
✓Content workflow
▶
Loom walkthrough
How to update your site
04
Organized & documented
Every project tracked with clear SOPs and concise Loom videos, so your team can skim the docs and get to work.
WHO WE’RE BUILT FOR
Brand and marketing for founders ready to scale
If more than one of these sounds like you, let's talk.
Sound like you?
You’re the CEO, head of sales, and part-time marketer
You’re losing deals to competitors who look more established
Marketing keeps falling to the bottom of your list, even with AI tools
Your product has outgrown your brand, website, and pitch deck
You’ve tried AI for marketing and still don’t know what’s working
You've established a business and are ready to level up
Sounds like a fit.
Book a call →
Results from the field
Startup website and brand growth, by the numbers
Growth from brands and websites the Aloola team built in house at Roofr and Hopskip.
10x
Roofr valuation growth
+500%
Roofr website traffic growth
+123%
Roofr site conversion rate lift
695%
Of Hopskip's Q2 2026 planner lead target
Roofr.com conversion growth
Before vs after website redesign
+246%Monthly site conversions
Selected work
Startup branding and website case studies
Roofr
Brand, web, and marketing through 900% valuation growth.
+123% site conversion rate
Hopskip
Brand refresh, website redesign, and a lead engine for a two-sided marketplace.
695% of Q2 lead target
Soutron
One clear story for five audiences, a new identity, and a 25 page site.
105 URLs audited
Second Practice
A modern, trusted brand for a website partner built for healthcare practices.
4 week sprint
Our process
Our brand and website sprint process
Four clear phases take you from where you are to where you need to be. We hand off a documented system your team can run on its own.
01
Discovery & audit
02
Strategy & build out
03
Design & launch
04
Systems, SOPs, & hand off
01
Discovery & audit
We map your current brand, site, content, and foundational assets against where you're headed next.
What you get
Brand audit
Website audit
Content audit
Asset inventory
02
Strategy & build out
Positioning, identity, systems, and the deliverables to back them, built in weeks.
What you get
Positioning
Brand identity
Systems plan
03
Design & launch
Your brand goes live, including brand strategy, logos, website, GTM, content engine, and AI optimization, in one handoff.
What you get
Logo and visual identity
Website
GTM plan
Content engine
AI optimization
04
Systems, SOPs, & hand off
Everything's organized with clearly outlined SOPs and concise Loom videos, so your team can run without us.
What you get
SOPs
Loom walkthroughs
Team handoff
WORK WITH AN OPERATOR
Startup marketing experience from Seed to Series B
Before founding Aloola, Kate spent 10+ years building brand, design, web, and marketing functions inside venture-backed startups, from first hire through Series B. She has run marketing as a team of one and scaled it into a full department.
SEED → SERIES B (YC)
Roofr
Built the brand and marketing function from a team of 1 to 8+ through careful branding and hyper growth strategies. Owned brand, GTM, design, web, product marketing, events, content, SEO/AEO.
SEED → SEED+
Hopskip
Hired as VP of Marketing for a two-sided SaaS platform connecting event planners and hotels. Owned all things brand, marketing, lifecycle, data ops, reporting, and AI optimization.
SEED → ACQUISITION (YC)
Fiix
SEED
Simply Benefits
SEED
Quartermaster
PREFERRED TOOLSTACK
The tools we use to build your brand and website
We work in the tools your team already knows, so everything we build is easy to own after hand-off.
Slack
Communication
Webflow
Websites
Claude
AI
Google Workspace
Docs and email
Figma
Design
Adobe Illustrator
Brand assets
HubSpot
CRM and marketing
Notion
Docs and planning
PRICING & PACKAGING
Fixed-scope pricing for brand and website projects
FOUNDATIONS
Let's chat
Built for early stage startups launching or established companies rebranding and looking for the basics.
Timeline | 2-4 weeks · From $5,000
→ Logo design or refresh
→ Homepage + 3 custom pages (Webflow), design & development
→ Brand identity
→ Figma style guide
→ Positioning & messaging brief
→ In-depth personas
→ SOPs & training materials
Book a CallFULL PICTURE
Let's chat
Built for companies that are ready to scale. You need a refresh, and a strong foundation to grow sustainably.
Timeline | 4-6 weeks · From $10,000
Everything in Foundations, plus
→Homepage + 6 custom pages (Webflow), design & development
→ ICP definition, segmentation, and 3+ personas
→ Organic demand gen strategy
→GTM strategy & deliverable plan
→Content strategy & deliverable plan
→ 10 SEO/AEO blogs
→ AI set up & optimization (create a blog live on Webflow in one prompt)
→ Much more
Book a CallA LA CARTE
Let's chat
Designed to be flexible. Just need a logo? Want a new homepage? This is for you.
→ Logo design or refresh
→ Brand strategy + identity
→ Motion graphics & animated videos
→ Web design + development (Webflow)
→ Marketing plan (content, UGC, AEO, GTM, social...)
→ AI optimization, skill building, & automation
→ SOPs & training materials
Book a CallPOST LAUNCH SUPPORT
$150/hour USD
We’re here for anything you need post-project.
“Kate [Founder of Aloola] is an absolute force. An incredible marketer and amazing human. Kate was a massive part of building the Roofr brand to what it is today.”
→ Richy Nelson, CEO at Roofr (YC)
"Kate [Aloola] did a phenomenal job at building out our brand and marketing function from scratch. Give Kate the goal and get out of the way. The execution and deliverables were top-tier."
→ Sean Whalin, CEO at Hopskip
"Aloola did a great job in delivering the designs we requested! She was dedicated and thoughtful, always trying to do her best to support our needs and requests. Very reasonable and excellent communication! I would recommend and would hire again for sure!"
→ Rodrigo De Alvarenga, HAG Partners Inc
"Aloola produced a high quality work and was very agile / responsive in her work style. We look forward to working with her again."
→ Delon White, CEO at Folio
GET A QUOTE
Get a quote for your brand or website project
Send us your details, and we'll share everything you need to know to make the next move. Pricing, packaging, timelines, inclusions, the whole thing.
Oops! Something went wrong while submitting the form. Please try again, or reach out to kate@hialoola.com with any questions or requests.
QUESTIONS?
Branding and website FAQs for founders
Want to make sure we're the right fit? These answers should help, but reach out to us anytime. We’re here to help.
What does a fractional CMO cost?
A monthly fee scoped to your days per week and what needs owning. No hourly billing and no surprise invoices. We share pricing on the first call.
Will you help us hire a full-time marketer?
Yes. We write the job description, interview, and onboard your first marketer, then hand over the SOPs, templates, and scorecard so they can run with it.
Do you actually do the work, or just advise?
Both. Advice is the easy part. When no one on your team can ship a campaign, a landing page, or a HubSpot setup, we build it ourselves.
Will you manage our existing marketer or agency?
Yes, and that's often the whole point. We set goals, run weekly reviews, and make sure your marketer, freelancers, agencies, and AI tools are pulling toward the same pipeline targets.
Is there a minimum commitment?
The first 90 days cover the audit, strategy, and build, so that's the natural starting point. After that it runs month to month. We agree on terms on the call.
How many days a week do we get?
It depends on your stage and what needs owning. We agree on days per week and scope on the first call, and the fee is monthly.
How is this different from an agency or a consultant?
An agency executes what you ask for. A consultant hands you a plan. A fractional CMO owns the number: sets the strategy, runs your team and tools, ships the work when needed, and reports on it every week.
What is a fractional CMO?
A senior marketing leader who works with you part-time, usually a set number of days a week. You get the strategy, team leadership, and accountability of a CMO without the full-time salary and equity.
Is ad spend included?
No. Ad spend is paid directly to the platforms and set with you up front. Our fee covers strategy, setup, creative, landing pages, and management.
How do you report results?
A weekly scorecard in your CRM against the targets we set together: leads, MQLs, and pipeline by channel. No vanity metrics.
Can't we just do our marketing with AI?
Yes, once it's set up right. We train your AI tools on your brand, audience, and approved proof points, then give your team the prompts and checks to use them well.
Do you keep running it, or hand it off?
Either. We build the foundations, templates, and AI setup first. Then your team runs it with our training, or we keep managing it month to month.
Which channels do you run?
Strategy and GTM, paid ads, content and email, social, SEO and AEO, and HubSpot reporting. You pick the channels. Every one is tied to pipeline targets.
What if we already have a site?
We audit it first. Sometimes a redesign is the answer, sometimes it's a few pages and a conversion fix. We scope the smallest version that gets you the result.
Does the site include SEO and AEO?
Every page ships with technical SEO, metadata, and schema, and copy written to be cited by AI answer engines like ChatGPT and Perplexity. Ongoing SEO and AEO content is part of our marketing services.
Can we edit the site ourselves after launch?
That's the point. We hand off with a Webflow walkthrough, SOPs in Notion, and a component-based build so you can add pages without breaking anything.
Do you write the copy too?
Yes. Strategy, copy, design, and build are all included. You review at each sign-off and never have to write a page from scratch.
Why Webflow?
You own it, your team can edit it without a developer, and it scales from a launch page to hundreds of SEO pages. We've designed and built every page of a Webflow site that grew traffic 500%.
Will our AI tools be able to use the brand?
Yes. Every brand sprint ends with a brand voice and messaging guide written so your AI tools produce on-brand work, plus approved proof points so they can't make things up.
How involved does our team need to be?
One kickoff, a review at each sign-off, and feedback within 48 hours. That's it. Timelines assume you respond within two business days.
Do we need a full rebrand, or can we refresh what we have?
Most founders need a refresh. A full rename or logo change can cost you SEO, links, and recognition, so we only recommend it when the current brand will hold you back. We'll tell you which one you need on the first call.
What's included in a brand sprint?
Positioning, messaging, and a brand identity you can use everywhere: logo, color, type, and a Figma style guide. Full Picture adds ICP, personas, and templates for your team. Every sprint is fixed scope, so you see the full list before you sign.
We're not sure what we need. How can you help?
We're happy to create a custom package that works for your business. We offer a diagnostic at the beginning of each agreement to see what you have, what needs improvement, and what needs to be built from scratch. Once we do a deep dive, we provide our recommendations, and you can decide what to move forward with. Zero pressure.
Can you work with our existing brand?
Yes! Not every project starts from ground zero. We can work off your existing foundation, and build from there.
Do you work with businesses outside of tech?
Yes, if the fit is right. The systems are built around founder-led, high-growth companies, not specifically tech. If that's you, let's talk.
What if I only need one thing, like a logo or landing page?
We have you covered. Our “A La Carte” package lets you decide on what services you’d like.
Do you offer support after launch?
Yes! We are built so you don’t need us after launch, but we’re always here for hourly work if you need additional marketing support. We offer 5 additional hours of work for free once a project ends, as long as it's minor tweaks, improvements, or automations related to the original agreement.
How long does the average package take to complete?
Most projects take 1 to 6 weeks from contract signed to final deliverables. Anything that includes web takes at least 2 weeks. We offer rush fees if you need something done ASAP.
Can we pay hourly instead of as a package?
We only offer packaged rates. Hourly billing rewards slowness. The longer something takes, the more it costs you. A package means you're paying for the expertise and the outcome, not the clock, and we're incentivized to move fast rather than bill more hours. Hourly is available only for retainers once the project is complete.
Why should we choose Aloola?
Because most agencies make you pick between a strategist who can't execute and an executor with no judgment. Aloola is built by someone who's actually run brand and marketing inside venture-backed startups, not advised from the outside, so you get senior thinking and the system to back it up, without the cost of an agency or the risk of a full-time hire.
Ready when you are
Look bigger, brand better.
Brand, web, and marketing for founder-led startups, run by a senior brand lead who's built it in-house.
hello@hialoola.com© 2026 Aloola. All rights reserved.
