Marketing

Startup marketing for founders

Strategy, paid ads, content, social, and SEO/AEO. We build the system, train your AI tools to run it, and stay on to manage it if you need us.

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“Kate [Founder of Aloola] is an absolute force. An incredible marketer and amazing human. Kate was a massive part of building the Roofr brand to what it is today.”
→ Richy Nelson, CEO at Roofr (YC)
"Kate [Aloola] did a phenomenal job at building out our brand and marketing function from scratch. Give Kate the goal and get out of the way. The execution and deliverables were top-tier."
→ Sean Whalin, CEO at Hopskip
"Aloola did a great job in delivering the designs we requested! She was dedicated and thoughtful, always trying to do her best to support our needs and requests. Very reasonable and excellent communication! I would recommend and would hire again for sure!"
→ Rodrigo De Alvarenga, HAG Partners Inc
"Aloola produced a high quality work and was very agile / responsive in her work style. We look forward to working with her again."
→ Delon White, CEO at Folio
"If you’re lucky enough to work with Kate [Aloola], you know exactly how much of a powerhouse she is. Kate is one of the most brilliant marketers I’ve ever met — an unstoppable force of creativity, strategy, and execution. She consistently leads high-impact initiatives with clarity, vision, and an uncanny ability to juggle a million moving pieces without ever dropping the ball."
→ Holly Phipps, Brand Design at Roofr
"Kate [Aloola] was able to create our brand strategy, logo, and web design that aligned perfectly with what we had in mind. She was professional, quick, and creative while patiently listening to our vision and making minor tweaks to the logo. Highly recommend and will be using her again!"
→ Anthony Joh
"Kate [Aloola] is one of those brand designers that has been blessed with the natural talent of good taste. When coupled with her work ethic, she is nothing short of a dynamo."
→ Rob Simon, Sr Director at Roofr
"I highly recommend Kate [Aloola]. She is quick to respond and she did the job quickly as well. I am very happy with the end result. I am so glad I found her and will definitely use her again!”
→ Tara Malinasky
Kate can build brands, drive results, and put together a high performing team like no other. She thinks strategically, is a pro at getting things done, and builds processes like no ones business.
Jennifer Cleland, Director of Content Marketing at Roofr
Before working with Aloola, our brand didn’t reflect where the business was headed. The website felt outdated, the visuals were inconsistent, and it was hard to explain what we do at a glance. Aloola took the time to understand our business and our customers. They refreshed our branding, tightened our messaging, and rebuilt the site from the ground up. The new site is clean, modern, and finally feels like us. Everything works together, from the logo and colors to the copy on every page. I love it. It turned out way better than I expected, and the team at Aloola went above and beyond at every step.
Faizan Mehdi, Soutron, VP of Marketing
What we run

Marketing services for early-stage startups

Pick the channels you need. Every one is tied to your pipeline targets and tracked in your CRM.

GTM

Strategy and GTM

Positioning, personas, and a channel plan tied to your pipeline targets.

GTM planPersonasTargets
Ads

Paid ads

Search and social campaigns with landing pages and conversion tracking built in.

SearchSocial adsLanding pages
Blog

Content and email

SEO-ready blogs, guides, case studies, and emails that sound like you.

BlogCase studiesEmail
Social

Social

A posting system for LinkedIn and Instagram, with templates your team can reuse.

LinkedInInstagramTemplates
SEO

SEO and AEO

Get found on Google and cited by AI answer engines like ChatGPT and Perplexity.

Technical SEOAEOContent plan
CRM

Reporting and CRM

HubSpot set up to track every lead, MQL, and deal, with a weekly scorecard.

HubSpotLead scoringScorecard
Results

Marketing that shows up in your pipeline

Before
Random postsNo trackingAds with no planGeneric AI contentFounder doing it all
→
After
Leads
▲
MQLs
▲
Pipeline
▲
Weekly scorecardClear channelsTeam runs it
695%
Of Hopskip's Q2 2026 planner lead target
60%
Of client leads from the organic brand engine
45%
Planner lead growth at Hopskip, Q1 to Q2 2026
108%
Of Hopskip's Q2 2026 MQL target

“Kate [Founder of Aloola] did a phenomenal job at building out our brand and marketing function from scratch. Give Kate the goal and get out of the way.”

Sean Whalin, CEO, Hopskip

“Kate [Founder of Aloola] is an absolute force. An incredible marketer and amazing human. Kate was a massive part of building the Roofr brand to what it is today.”

Richy Nelson, CEO, Roofr
AI tools vs. a marketing team

Where AI marketing tools fall short for founders

AI can draft a post in seconds. It can't set your strategy, remember what worked, or tell you which channel is driving pipeline. Here's what a senior marketing team adds.

AI chat
Example
Plan our Q1 marketing.
Sure! Post three times a day on every channel.
✕ No strategy
What did you try last quarter?
✕ Forgot your context
Fun fact: Tuesday posts get 10x more leads.
✕ Made up
AI can't remember what worked last quarter, so every campaign starts from scratch.
AI tools alone
Aloola
Plan
✕Endless content ideas
✓A focused plan tied to your pipeline targets
Execution
✕Drafts you still post, track, and fix
✓We run it, or set it up so your team can
Reporting
✕None or hard to know what's accurate
✓Weekly tracking against targets in your CRM
Memory
✕Forgets what worked last quarter
✓Keeps your history, results, and past feedback
Accuracy
✕Can make up stats and claims
✓Approved proof points only
Voice
✕Sounds like everyone else's AI content
✓Trained on your brand voice
Ownership
✕No one is responsible for results
✓One senior lead accountable for the result
Can't I just do my marketing with AI?

Yes, once it's set up right. We build the plan, templates, and guardrails so your AI tools produce on-brand, accurate work. Then your team runs it, or we do.

Book a Call
Two ways to work with us

Build it once, then choose who runs it

Every engagement starts with the same foundation. After launch, your team takes over with AI, or we keep running it for you.

The foundation, included either way
✓ Strategy and targets✓ Channel templates✓ Tracking in your CRM✓ AI assistant setup✓ SOPs in Notion
Option 1

Build it and hand it off

We set up the foundations, templates, and AI tools, then train your team to run it without us.

Templates for every channel
AI assistant trained on your brand
Hands-on training for your team
Best for teams with someone in house to own execution
or
Option 2

Build it and we run it

We keep running your channels day to day, with weekly reporting against your targets.

Campaigns and content managed for you
Weekly scorecard in your CRM
Ongoing testing and optimization
Best for founders with no time or marketing hire yet
AI that works without us

We train your AI to sound like you and stay accurate

Generic AI forgets your context and makes things up. We load it with your brand, audience, and proof points, then give your team the prompts and checks to use it well.

✓Brand voice and messaging guide
✓Prompt library for every channel
✓Approved proof points, so AI can't invent stats
✓Review checklist before anything goes live
✓Set up in the AI tools your team already uses
Your AI assistant
Trained by Aloola
Brand voicePersonasProof pointsTemplates
Write a LinkedIn post about our new feature.
✓ On brand✓ Uses approved stats✓ Ready for review
Your team gets on-brand drafts in minutes, without starting from a blank prompt.
Why founders choose Aloola

Why founders hand their marketing to Aloola

01
RoofrHopskipIn-house agency

In-house and agency experience

Aloola's founder ran marketing in house at Roofr and Hopskip, including Roofr's in-house agency for sales, product, and support.

02

What AI can't do yet

Strategy, judgment, and accountability. We set the plan and guardrails so your AI tools handle the rest well.

03

Organized and reportable

Every channel tracked in your CRM, with a weekly scorecard against your targets.

04

We take it off your plate

No time to run marketing? We run it for you, or set it up so your team can.

“

Kate [Founder of Aloola] can build brands, drive results, and put together a high-performing team like no other. She thinks strategically, is a pro at getting things done, and builds processes like no one's business.

Jennifer Cleland, Director of Content Marketing, Roofr
How it works

Marketing foundations in 2 to 6 weeks

Fixed scope and clear phases. You sign off on each step before we move to the next.

01

Audit

We review your channels, funnel, and data.

✓ Sign-off
02

Strategy

A GTM plan with channels and targets tied to pipeline.

✓ Sign-off
03

Build

Templates, campaigns, tracking, and your AI assistant.

✓ Sign-off
04

Launch

We train your team to run it, or keep running it for you.

✓ Hand off or manage
Example marketing sprint
4 weeks, fixed scope
W1W2W3W4
Audit
Channel audit
Strategy
GTM plan and targets
Build
Templates, tracking, and AI
Launch
Launch and team training
Marketing case studies

Marketing we've run for founders

See all case studies →
Roofr website redesign before and after, built in Webflow
RebrandWebflow siteContent

Roofr

Built an organic brand engine responsible for 60% of leads, plus content, social, and events.

+500% web traffic
Hopskip website redesign before and after
WebsiteHubSpot

Hopskip

Website, events, paid ads, and HubSpot working as one lead engine for planners.

695% of Q2 lead target
Soutron website redesign before and after
PositioningRebrand

Soutron

Personas, messaging, and email and social templates for five audiences.

5 audience personas
Second Practice brand identity system with logo, colors and typography
Brand identityMessaging

Second Practice

Messaging, voice traits, and headline formulas for every channel.

6 voice traits
WHO WE’RE BUILT FOR

Brand and marketing for founders ready to scale

If more than one of these sounds like you, let's talk.
Book a CallGet a Quote →
Sound like you?
You’re the CEO, head of sales, and part-time marketer
You’re losing deals to competitors who look more established
Marketing keeps falling to the bottom of your list, even with AI tools
Your product has outgrown your brand, website, and pitch deck
You’ve tried AI for marketing and still don’t know what’s working
You've established a business and are ready to level up
Sounds like a fit.
Book a call →
PRICING & PACKAGING

Fixed-scope pricing for brand and website projects

Book a CallGet a Quote →
FOUNDATIONS
Let's chat
Built for early stage startups launching or established companies rebranding and looking for the basics.
Timeline | 2-4 weeks · From $5,000
→ Logo design or refresh
→ Homepage + 3 custom pages (Webflow), design & development
→ Brand identity
→ Figma style guide
→ Positioning & messaging brief
→ In-depth personas
→ SOPs & training materials
Book a Call
FULL PICTURE
Let's chat
Built for companies that are ready to scale. You need a refresh, and a strong foundation to grow sustainably.
Timeline | 4-6 weeks · From $10,000
Everything in Foundations, plus
→Homepage + 6 custom pages (Webflow), design & development
→ ICP definition, segmentation, and 3+ personas
→ Organic demand gen strategy
→GTM strategy & deliverable plan
→Content strategy & deliverable plan
→ 10 SEO/AEO blogs
→ AI set up & optimization (create a blog live on Webflow in one prompt)
→ Much more
Book a Call
A LA CARTE
Let's chat
Designed to be flexible. Just need a logo? Want a new homepage? This is for you.
→ Logo design or refresh
→ Brand strategy + identity
→ Motion graphics & animated videos
→ Web design + development (Webflow)
→ Marketing plan (content, UGC, AEO, GTM, social...)
→ AI optimization, skill building, & automation
→ SOPs & training materials
Book a Call
POST LAUNCH SUPPORT
$150/hour USD
We’re here for anything you need post-project.
GET A QUOTE

Ready for marketing that doesn't sound AI-made?

Send us your details, and we'll share everything you need to know to make the next move. Pricing, packaging, timelines, inclusions, the whole thing.
Thank you! Our team will be in touch within 24 hours.
If you have questions, reach out to kate@hialoola.com anytime.
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QUESTIONS?

Startup marketing FAQs for founders

Want to make sure we're the right fit? These answers should help, but reach out to us anytime. We’re here to help.
Book a CallGet a Quote →

Is ad spend included?

No. Ad spend is paid directly to the platforms and set with you up front. Our fee covers strategy, setup, creative, landing pages, and management.

How do you report results?

A weekly scorecard in your CRM against the targets we set together: leads, MQLs, and pipeline by channel. No vanity metrics.

Can't we just do our marketing with AI?

Yes, once it's set up right. We train your AI tools on your brand, audience, and approved proof points, then give your team the prompts and checks to use them well.

Do you keep running it, or hand it off?

Either. We build the foundations, templates, and AI setup first. Then your team runs it with our training, or we keep managing it month to month.

Which channels do you run?

Strategy and GTM, paid ads, content and email, social, SEO and AEO, and HubSpot reporting. You pick the channels. Every one is tied to pipeline targets.

We're not sure what we need. How can you help?

We're happy to create a custom package that works for your business. We offer a diagnostic at the beginning of each agreement to see what you have, what needs improvement, and what needs to be built from scratch. Once we do a deep dive, we provide our recommendations, and you can decide what to move forward with. Zero pressure.

Do you work with businesses outside of tech?

Yes, if the fit is right. The systems are built around founder-led, high-growth companies, not specifically tech. If that's you, let's talk.

Do you offer support after launch?

Yes! We are built so you don’t need us after launch, but we’re always here for hourly work if you need additional marketing support. We offer 5 additional hours of work for free once a project ends, as long as it's minor tweaks, improvements, or automations related to the original agreement.

How long does the average package take to complete?

Most projects take 1 to 6 weeks from contract signed to final deliverables. Anything that includes web takes at least 2 weeks. We offer rush fees if you need something done ASAP.

Can we pay hourly instead of as a package?

We only offer packaged rates. Hourly billing rewards slowness. The longer something takes, the more it costs you. A package means you're paying for the expertise and the outcome, not the clock, and we're incentivized to move fast rather than bill more hours. Hourly is available only for retainers once the project is complete.

Why should we choose Aloola?

Because most agencies make you pick between a strategist who can't execute and an executor with no judgment. Aloola is built by someone who's actually run brand and marketing inside venture-backed startups, not advised from the outside, so you get senior thinking and the system to back it up, without the cost of an agency or the risk of a full-time hire.