Fractional CMO

A fractional CMO for founders

Senior marketing leadership, part-time. We set the strategy, run your team and AI tools, ship the work ourselves, and report every week. A monthly engagement, no full-time salary.

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“Kate [Founder of Aloola] is an absolute force. An incredible marketer and amazing human. Kate was a massive part of building the Roofr brand to what it is today.”
→ Richy Nelson, CEO at Roofr (YC)
"Kate [Aloola] did a phenomenal job at building out our brand and marketing function from scratch. Give Kate the goal and get out of the way. The execution and deliverables were top-tier."
→ Sean Whalin, CEO at Hopskip
"Aloola did a great job in delivering the designs we requested! She was dedicated and thoughtful, always trying to do her best to support our needs and requests. Very reasonable and excellent communication! I would recommend and would hire again for sure!"
→ Rodrigo De Alvarenga, HAG Partners Inc
"Aloola produced a high quality work and was very agile / responsive in her work style. We look forward to working with her again."
→ Delon White, CEO at Folio
"If you’re lucky enough to work with Kate [Aloola], you know exactly how much of a powerhouse she is. Kate is one of the most brilliant marketers I’ve ever met — an unstoppable force of creativity, strategy, and execution. She consistently leads high-impact initiatives with clarity, vision, and an uncanny ability to juggle a million moving pieces without ever dropping the ball."
→ Holly Phipps, Brand Design at Roofr
"Kate [Aloola] was able to create our brand strategy, logo, and web design that aligned perfectly with what we had in mind. She was professional, quick, and creative while patiently listening to our vision and making minor tweaks to the logo. Highly recommend and will be using her again!"
→ Anthony Joh
"Kate [Aloola] is one of those brand designers that has been blessed with the natural talent of good taste. When coupled with her work ethic, she is nothing short of a dynamo."
→ Rob Simon, Sr Director at Roofr
"I highly recommend Kate [Aloola]. She is quick to respond and she did the job quickly as well. I am very happy with the end result. I am so glad I found her and will definitely use her again!”
→ Tara Malinasky
Kate can build brands, drive results, and put together a high performing team like no other. She thinks strategically, is a pro at getting things done, and builds processes like no ones business.
Jennifer Cleland, Director of Content Marketing at Roofr
Before working with Aloola, our brand didn’t reflect where the business was headed. The website felt outdated, the visuals were inconsistent, and it was hard to explain what we do at a glance. Aloola took the time to understand our business and our customers. They refreshed our branding, tightened our messaging, and rebuilt the site from the ground up. The new site is clean, modern, and finally feels like us. Everything works together, from the logo and colors to the copy on every page. I love it. It turned out way better than I expected, and the team at Aloola went above and beyond at every step.
Faizan Mehdi, Soutron, VP of Marketing
What a fractional CMO does

Senior marketing leadership for early-stage startups

Everything a full-time CMO owns, a few days a week. Scoped to your stage and tracked in your CRM.

Strategy and targets

Positioning, personas, a channel plan, and a budget tied to your pipeline targets.

GTM planTargetsBudget

Weekly leadership

A weekly metrics review with you, goals for the team, and a scorecard for the board.

Metrics reviewGoalsBoard updates

Team, contractors, and AI

We run your in-house marketer, freelancers, agencies, and AI tools, so one person is accountable.

In-houseAgenciesAI tools

Hands-on execution

Advice is the easy part. Campaigns, content, website, and HubSpot get built by us when no one else can.

CampaignsContentWebsite

Hiring and handoff

We build the function, write the job description, hire your first marketer, and hand it over with SOPs.

Job descriptionInterviewsSOPs

Reporting and CRM

HubSpot set up to track every lead, MQL, and deal, with a weekly scorecard.

HubSpotLead scoringScorecard
Results

Marketing leadership that shows up in your pipeline

Before
No ownerNo targetsAgency on autopilotAI content nobody checksFounder doing it all
→
After
Leads
▲
MQLs
▲
Pipeline
▲
Weekly scorecardOne ownerTeam runs it
10x
Roofr's growth while our founder led brand and marketing
60%
Of leads from the organic brand engine
695%
Of Hopskip's Q2 2026 planner lead target
108%
Of Hopskip's Q2 2026 MQL target

“Kate [Founder of Aloola] can build brands, drive results, and put together a high-performing team like no other. She thinks strategically, is a pro at getting things done, and builds processes like no one's business.”

Jennifer Cleland, Director of Content Marketing, Roofr

“Kate [Founder of Aloola] is an absolute force. An incredible marketer and amazing human. Kate was a massive part of building the Roofr brand to what it is today.”

Richy Nelson, CEO, Roofr
A fractional CMO vs. the alternatives

Why not an agency, a junior hire, or AI alone?

Each one can do part of the job. None of them owns the number. Here is what changes when one senior lead is accountable for pipeline.

AI chat
Example
Who owns pipeline this quarter?
Great question! Here are 47 campaign ideas.
✕ No owner
What was your lead target again?
✕ Forgot your context
Tip: LinkedIn posts convert 80% better on Tuesdays.
✕ Made up
AI can execute. It can't own the number.
Agency, junior hire, or AI alone
Aloola fractional CMO
Plan
✕Tactics without a strategy
✓A plan tied to pipeline targets and a budget
Execution
✕Advice you still have to implement
✓We ship the work ourselves when needed
Reporting
✕Activity reports, not results
✓Weekly scorecard against targets in your CRM
Experience
✕Has never run marketing inside a startup
✓Led marketing at Roofr and Hopskip, from first hire on
Cost
✕A full-time salary and equity, or a retainer with no owner
✓A monthly fee, scoped to your stage
Ownership
✕No one is responsible for the number
✓One senior lead accountable for pipeline
Isn't a fractional CMO just a consultant?

No. A consultant hands you a deck. A fractional CMO owns the plan, leads your team and tools, and ships the work. You get a CMO for the days you need, without the full-time cost.

Book a Call
How the engagement works

A monthly engagement, scoped to your stage

No full-time salary and no surprise invoices. We agree on days per week and what you need owned, then start. Pricing on the call.

Included every month
✓ Strategy and targets✓ Weekly metrics review✓ Team and AI management✓ Hands-on execution✓ Scorecard in your CRM
Option 1

Lead the team you have

You have a marketer, freelancers, or an agency. We set the strategy, run the team, and make the work count.

Weekly goals and reviews for your team
Agency and freelancer management
Your AI tools trained and checked
Best for teams with people in place but no senior lead
or
Option 2

Build the function from zero

No marketing hire yet? We set the foundations, ship the work, hire your first marketer, and hand it off.

Foundations, templates, and tracking
Campaigns and content shipped by us
Hire and onboard your first marketer
Best for founders doing marketing at 11pm
Kate Robertson, founder of Aloola and fractional CMO for startups
Your fractional CMO

Meet Kate Robertson

10+ years leading marketing inside B2B SaaS startups, including reporting directly to the CEO. Aloola's founder is who you get, every week.

RoofrHopskipFiix (YC)10+ years
✓Director of Brand Marketing at Roofr: hired as the first marketer, grew the team to 8, and led brand, web, content, social, and design through 10x growth
✓VP of Marketing at Hopskip: owned marketing end to end, from positioning and personas to HubSpot, paid ads, and events
✓Two YC-backed companies, from first marketing hire through acquisition
✓Builds the systems that outlast her: SOPs in Notion, tracking in HubSpot, AI trained on your brand
More about Kate
Why founders choose Aloola

Why founders choose Aloola as their fractional CMO

01
RoofrHopskipIn-house agency

In-house and agency experience

Aloola's founder led marketing in house at Roofr and Hopskip, reporting to the CEO, and ran Roofr's in-house agency for sales, product, and support.

02

What AI can't do yet

Strategy, judgment, and accountability. A fractional CMO decides what to do, trains your AI tools to do it well, and owns the result.

03

Organized and reportable

Weekly metrics reviews, a scorecard in your CRM, and SOPs in Notion so nothing lives in one person's head.

04

You get your time back

Marketing stops being the thing you do at 11pm. We own it, and you review a weekly scorecard.

“

Kate [Founder of Aloola] did a phenomenal job at building out our brand and marketing function from scratch. Give Kate the goal and get out of the way.

Sean Whalin, CEO, Hopskip
How it works

Your first 90 days with a fractional CMO

Clear phases with a sign-off at each step, then a weekly rhythm you can count on.

01

Audit

We review your channels, funnel, team, and data.

✓ Sign-off
02

Strategy

A GTM plan with channels, targets, owners, and a budget.

✓ Sign-off
03

Build

Templates, campaigns, tracking, and your AI assistant, built with your team.

✓ Sign-off
04

Run

Weekly leadership, execution, and reporting from month two on.

✓ Ongoing, monthly
Example first 90 days
Monthly engagement
W1W2W4M2+
Audit
Channel and team audit
Strategy
GTM plan, targets, owners
Build
Templates, tracking, and AI
Run
Weekly leadership and reporting
Fractional CMO case studies

Marketing functions we've built and led

See all case studies →
Roofr website redesign before and after, built in Webflow
RebrandWebflow siteContent

Roofr

Built an organic brand engine responsible for 60% of leads, plus content, social, and events.

+500% web traffic
Hopskip website redesign before and after
WebsiteHubSpot

Hopskip

Website, events, paid ads, and HubSpot working as one lead engine for planners.

695% of Q2 lead target
Soutron website redesign before and after
PositioningRebrand

Soutron

Personas, messaging, and email and social templates for five audiences.

5 audience personas
Second Practice brand identity system with logo, colors and typography
Brand identityMessaging

Second Practice

Messaging, voice traits, and headline formulas for every channel.

6 voice traits
WHO WE’RE BUILT FOR

A fractional CMO for founders ready to scale

If more than one of these sounds like you, let's talk.
Book a CallGet a Quote →
Sound like you?
You’re the CEO, head of sales, and part-time marketer
You have a marketer or an agency, but no one owns the strategy
Marketing keeps falling to the bottom of your list, even with AI tools
You need senior marketing leadership without the full-time salary
You’ve tried AI for marketing and still don’t know what’s working
You just raised and need pipeline to show for it
Sounds like a fit.
Book a call →
GET A QUOTE

Ready for a marketing leader who actually ships?

Send us your details, and we'll share everything you need to know to make the next move. Pricing, packaging, timelines, inclusions, the whole thing.
Thank you! Our team will be in touch within 24 hours.
If you have questions, reach out to kate@hialoola.com anytime.
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QUESTIONS?

Fractional CMO FAQs for founders

Want to make sure we're the right fit? These answers should help, but reach out to us anytime. We’re here to help.
Book a CallGet a Quote →

What does a fractional CMO cost?

A monthly fee scoped to your days per week and what needs owning. No hourly billing and no surprise invoices. We share pricing on the first call.

Will you help us hire a full-time marketer?

Yes. We write the job description, interview, and onboard your first marketer, then hand over the SOPs, templates, and scorecard so they can run with it.

Do you actually do the work, or just advise?

Both. Advice is the easy part. When no one on your team can ship a campaign, a landing page, or a HubSpot setup, we build it ourselves.

Will you manage our existing marketer or agency?

Yes, and that's often the whole point. We set goals, run weekly reviews, and make sure your marketer, freelancers, agencies, and AI tools are pulling toward the same pipeline targets.

Is there a minimum commitment?

The first 90 days cover the audit, strategy, and build, so that's the natural starting point. After that it runs month to month. We agree on terms on the call.

How many days a week do we get?

It depends on your stage and what needs owning. We agree on days per week and scope on the first call, and the fee is monthly.

How is this different from an agency or a consultant?

An agency executes what you ask for. A consultant hands you a plan. A fractional CMO owns the number: sets the strategy, runs your team and tools, ships the work when needed, and reports on it every week.

What is a fractional CMO?

A senior marketing leader who works with you part-time, usually a set number of days a week. You get the strategy, team leadership, and accountability of a CMO without the full-time salary and equity.

Do you work with businesses outside of tech?

Yes, if the fit is right. The systems are built around founder-led, high-growth companies, not specifically tech. If that's you, let's talk.

Why should we choose Aloola?

Because most agencies make you pick between a strategist who can't execute and an executor with no judgment. Aloola is built by someone who's actually run brand and marketing inside venture-backed startups, not advised from the outside, so you get senior thinking and the system to back it up, without the cost of an agency or the risk of a full-time hire.